Case Study: How Email Marketing + Meta Ads Boosted Customer Retention by Over 50% for a Local Meat Shop
Background
At Meat Pack Media, we help butcher shops and local markets grow their customer base and revenue using smart digital strategies. One of our clients—a family-run meat shop known for premium cuts and custom orders—wanted to solve a problem many local businesses face: low customer retention.

Although their products were excellent, many customers would buy once and never come back. The shop wanted to:

✅ Increase repeat purchases
✅ Build loyalty for bulk meat orders
✅ Stay top-of-mind in a competitive local market
The Digital Marketing Strategy
We crafted an integrated plan combining Meta ads (Facebook/Instagram) with email marketing to nurture new and existing customers.

How We Did It:
✅ Meta Lead Ads
- Captured fresh leads using attractive offers (discounts on bulk orders, exclusive recipes, seasonal promos)
- Cost-effective ad spend targeting local meat lovers and food enthusiasts

✅ Segmentation and Personalization
- Organized email contacts into groups: new leads, repeat buyers, bulk buyers
- Sent tailored content and special offers relevant to each segment

✅ Consistent Brand Messaging
- Used matching imagery, colors, and tone between Meta ads and email templates
- Ensured customers felt like they were hearing from the same trusted butcher shop across every channel

✅ Timed Follow-Ups
- Automated emails went out after ad engagement
- Included recipes, cooking tips, and friendly check-ins to keep the meat shop top-of-mind
Results
The combination of Meta ads and email marketing dramatically improved customer retention:

- Customer Retention Rate Increase: over 50%
- Repeat bulk orders surged compared to previous months
- Customers reported feeling “connected” and appreciated receiving exclusive updates

Instead of relying solely on foot traffic or one-time sales, the meat shop turned digital channels into powerful tools for building loyalty and repeat business.
Why This Matters for Meat Shops
This campaign proved that:

✅ Meta ads can find new customers, but email marketing is what keeps them coming back.
✅ Local businesses like butcher shops can compete with big grocery stores by staying personal and consistent in their messaging.
✅ Building an owned email list is critical for long-term stability in the local meat market industry.
 Client Feedback
--> “Our customers love hearing from us now. People come in and say, ‘I saw your email about brisket specials!’ We’re seeing familiar faces week after week. It’s amazing.”
Next Steps
- Continue growing the email list with new Meta ad campaigns
- Test new offers and content to keep retention rates rising
- Expand segmentation to serve different meat-buying habits (e.g. BBQ enthusiasts, holiday shoppers, hunters)
Conclusion:

For local meat shops and butcher markets, email marketing plus Meta ads is a winning combination. This case study shows how investing in a connected digital strategy can deliver measurable improvements in customer retention rates, repeat sales, and overall business growth.
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HERE'S HOW IT WORKS
Start Genearating More Sales In 3 Steps
Step 1
POUR GASOLINE
My team and I will start building kicka** content and pushing it every week. With that content, we will collect emails. A LOT of email addresses.
Step 2
KNOCK KNOCK
We take those contacts and turn them into loyal customers. You now become part of that customer's weekly routine. Kind of like the movie Groundhog's Day, but much cooler.
Step 3
KNOCK KNOCK
We take those contacts and turn them into loyal customers. You now become part of that customer's weekly routine. Kind of like the movie Groundhog's Day, but much cooler.
DON'T JUST TAKE MY WORD FOR IT
Here's What My Clients Are Saying
“Aaron started working with us several years ago. What I've come to realize is that Aaron can literally control the amount of foot traffic that comes into our shop at anytime using Facebook & Instagram ads. It's absolutely incredible.”
STORE OWNER (Pennsylvania)
Scott Cunningham
"Aaron has been phenomenal for our store. We have seen incredible growth in new customers and retargeting. His communication and understanding of what we want is second to none."
STORE OWNER (Louisiana)
Josh Holdman
"Aaron has been phenomenal for our company. We have seen incredible growth in new customers and retargeting. His communication and understanding of what we want is second to none."
STORE OWNER, (Louisiana)
Josh Holdman
“We contacted Aaron about growing our targeted audiences. Aaron and his team listened to our challenges with defining who we wanted to sell to. After a large campaign built around learning our audience, we were able to drive revenue with 5X ROAS (Return On Ad Spend) & more in some cases, thank you Aaron!”
STORE OWNER (Georgia)
Hunter Johnson
Do you want me to help throttle your sales in 30-60 days and finally get the results you deserve?
WHO IS AARON?
And Why Am I The Right Person To Help You?
Hey there, 👋 I’m Aaron Packer, founder of Meat Pack Media.

I started this agency after seeing my family’s small-town meat shop spend over $100,000 a year on traditional advertising — with no way to track results. Meanwhile, big-box retailers were winning online, and we were falling behind.

So in 2015, I launched our first digital ads — and it was like flipping on a light switch. We could finally track every dollar, build a loyal customer list, and grow the business with confidence.

Word spread fast. Other local markets reached out, and I knew this wasn’t just about helping my family — it was about helping all shops like ours compete and win online.

Today, I manage over $5 million in ad spend annually, including campaigns for well-known country music brands and artists, but my mission remains the same:

Help hardworking, quality-first shops thrive in a digital world.
SO WHO IS AARON?
And Why Am I The Right Person To Help You?
Hey, I’m Aaron Packer — founder of Meat Pack Media.

This agency was born out of necessity, frustration, and a deep love for the family business.

I grew up in our small-town meat shop and grocery store — the kind of place where everyone knew your name and quality still mattered. But year after year, we were spending over $100,000 on traditional advertising, with no way to track what actually worked. It was one of our biggest expenses… and one of our biggest frustrations.

What bothered me most? Watching our local store lose ground to big-box retailers simply because they had figured out online marketing — and we hadn’t.

So in 2015, I decided to change that.

We started running digital ads for our grocery store, and everything shifted. We could track every dollar, build a loyal customer list, and bring shoppers back again and again. It was like flipping on a light in a pitch-dark room.

The results were so impactful that other markets took notice — and started reaching out.

That’s when I realized this wasn’t just about helping my family’s store. It was about helping every butcher, market, and small-town grocer take back control, win online, and grow in ways they never thought possible.

Since then, I’ve gone on to manage over $5 million in ad spend every year, working not only with hometown shops, but also national brands and artists in the country music industry. But no matter how big the campaign gets, I’ve never forgotten where I started — or who I’m here to serve.

Meat Pack Media exists to help the shops that still care about quality, service, and community — win in a digital world.
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  • Facebook Blueprint Certified
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